Executive & Leader
You’ve spent years making decisions, leading people, and producing results. Turn that experience into a book that builds authority beyond your title and opens new opportunities.
THE GET PAID MORE CHALLENGE
FOR EXPERIENCED PROFESSIONALS
What If You Could
GET PAID MORE
While Hustling Less?
You’ve already built the expertise. Now turn it into a clear Competitive Edge the marketplace can recognize, trust, and pay you more for.
A Smarter Path To...
More Money. More Time. More Freedom.
3 Days. 3 Shifts. 1 Clear Path to Help You Make More Money With Less Hustle.
You’ll never be paid more than your perceived value in the marketplace. Uncover your Competitive Edge and turn it into more authority, opportunity, and income.
Three Digital Books Included
The Outlier Advantage + The Personal Brand Book Blueprint + Open Doors, Close Deals
Stand OutWithout More Noise
Open More DoorsClients & Opportunities
Close More DealsBecome The Obvious Choice
Get Paid MoreWith Less Hustle
WHY YOUR PERSONAL BRAND MATTERS
Most Experienced Professionals Have Already Built the Expertise. What They’re Missing Is the Authority to Match It.
The problem isn’t that you lack knowledge. Your most valuable thinking may still be buried inside years of experience, instinct, hard-earned lessons, and results you know how to create but haven’t clearly packaged or positioned.
What You’re Up Against
- It’s getting harder to stand out in the crowd.
- Creating content feels like a constant hustle.
- Ad costs keep rising, and algorithms keep changing.
- More content is competing for less attention.
- AI is flooding the market with generic information.
What You’re Probably Thinking
- Why is it so hard to find the right clients?
- Why am I working harder but not earning more?
- Why isn’t my value being recognized?
- How do I stand out without chasing attention?
- I’m exhausted. What am I missing?
The marketplace rarely pays a premium for information people can find anywhere. It pays more for trusted judgment, a distinct perspective, and a proven way to create results. We help experienced professionals turn those assets into a Personal Brand Book that builds authority, attracts ideal clients, opens doors, and supports long-term business growth.
MORE INCOME. MORE CHOICE.
What Could MORE INCOME Make Possible in Your Life?
When people understand your value, trust your expertise, and have a clear reason to choose you, it can lead to better clients, stronger pricing, greater influence, and more opportunity. And when your work or business produces more income, you have more choices.
More time with the people you love and greater autonomy to choose how you spend your days.
The chance to travel more, experience more, and make memories you'll talk about for the rest of your life.
The means to live a healthier lifestyle without making every decision based on cost.
Never having to look at your bank account with fear, anxiety, or worry again.
Knowing you can afford the best care possible when you or someone you love needs it most.
Walking into a grocery store, restaurant, or hotel without worrying about the total.
The opportunity to change someone's life with a car, a home, or an act of generosity.
The money to hire help for the work you don't enjoy, so you can spend more time doing what you actually love.
The freedom to walk away from anything that costs you your peace, your values, or your happiness.
Building something meaningful that changes lives and creates a legacy far beyond your own.
Money isn't the dream.
It's what more money makes possible.
We call this economic resourcefulness. Recognizing the value already in your hands and turning it into income, opportunity, and long-term wealth.
The Get Paid More Challenge will help you make your value easier to recognize, trust, and choose.
Over three focused days, you’ll uncover your Competitive Edge, turn it into a clear position, and build a plan to use it to attract better clients, opportunities, and income.
TACTICS CAN BE COPIED. YOUR COMPETITIVE EDGE CANNOT.
Give People a Clear Reason to Choose You.
When buyers cannot see what makes you different, they compare you by price, promises, and popularity. Your Competitive Edge is more than information. It is how you see, how you solve problems, what you understand through experience, and the distinct way you create value.
The advantage may already be in the experience you dismiss as “just my life,” the ability that feels obvious, the problem you solve naturally, or the perspective nobody else has because nobody else has lived in your shoes.
Your Competitive Edge is the unique combination of your experience, expertise, perspective, principles, values, natural abilities, and process. It is what makes your value distinct and difficult to replace.
Your knowledge becomes more valuable when it is organized.
Your thinking becomes more memorable when it is named.
Your expertise becomes more profitable when it is positioned and leveraged.
✓It gives people a clear reason to notice you.
✓It makes you harder to compare and easier to choose.
✓It can expand your influence, attract clients, and open more doors.
✓It can help you get paid more for the value you already deliver.
TURN YOUR EXPERTISE INTO GREATER OPPORTUNITY.
Consultant, Coach & Advisor
Your value lives in the way you diagnose problems, guide decisions, and create results. Turn that expertise into a book that attracts better clients and strengthens your position in the marketplace.
Entrepreneur & Industry Expert
You’ve built knowledge the hard way. Turn it into an authority asset that supports premium pricing, speaking opportunities, partnerships, and long-term business growth.
You don’t need another marketing tactic. You need to turn the experience you’ve already earned into something the market can recognize, value, and buy.
THE BOOK-TO-BUSINESS SYSTEM™
Turn Your Expertise Into a Book That Builds Authority, Attracts Clients & Grows Your Business.
Most programs give you more tactics. We help you uncover the experience, perspective, principles, and process behind the results you create. Then we help you package that thinking into a strategically positioned Personal Brand Book and leverage it as a business asset that builds authority, attracts clients, and creates opportunity.
A book packages your thinking. A clear methodology makes it teachable. The right positioning makes it valuable. Leverage makes it profitable.
1. Uncover Your Value
Find the strengths, experience, story, and perspective buyers will value most.
2. Clarify Your Position
Make it clear who you help, why it matters, and why you are the right choice.
3. Build Your Asset
Turn one clear expression of your Competitive Edge into the right Personal Brand Book.
4. Create Opportunity
Use your book to build trust, open doors, attract clients, and get paid more.
CREATE IT ONCE. LET IT KEEP WORKING.
Build Trust, Open Doors, and Attract Clients Long After You Stop Posting.
Being an Amazon “Best Seller” might boost your ego, but it rarely boosts your bank account.
Anyone can publish a book. Few publish one that helps them get paid. A Personal Brand Book is a short, strategically positioned book that shows people how you think, proves the value you bring, and gives the right clients a clear reason to choose you.
Build Trust FasterLet people experience your thinking before the sales call.
Attract OpportunitiesOpen doors to clients, podcasts, speaking, partnerships, and referrals.
Support Better PricingMake your value clear so price is not the only comparison.
Create an Asset That WorksCreate it once, then use it to build authority and opportunity for years.
WHAT CHANGES IN THREE DAYS
Turn What You Know Into Something the Market Can Recognize, Value, and Buy.
Each day moves you from hidden expertise to greater market value. You’ll uncover the Competitive Edge inside what you already know, package and position one clear expression of it, and create a practical plan to leverage it for more clients, income, and opportunity.
1
Discover Your Competitive Edge
Discover the Competitive Edge inside your experience, expertise, perspective, principles, and natural abilities. Identify what you see, understand, and solve differently from others in your market.
Powered by The Outlier Advantage Leave knowing what makes your expertise valuable, who needs it most, and the problem you are best positioned to solve.
2
Package and Position Your Value
Turn scattered knowledge and hard-earned experience into a clear book concept, message, and market position. Define who it serves, the result it creates, and why your approach is distinct.
Powered by The Personal Brand Book Blueprint Leave with a strategically positioned Personal Brand Book concept connected to your personal brand, offer, and business goals.
3
Leverage It to Make More Money
Learn how to use your message, book, and personal brand to build trust, start valuable conversations, attract opportunities, and move the right people toward action.
Powered by Open Doors, Close Deals Leave with practical next steps for turning your expertise into greater authority, better clients, more opportunities, and increased income.
YOUR $47 REGISTRATION INCLUDES ALL THREE DIGITAL BOOKS
Discover Your Edge. Build Your Book. Get More Sales.
The three books follow the same path as the challenge. Discover your Competitive Edge, turn it into the right Personal Brand Book, and use it to open doors, attract clients, and increase income.
✓
All three digital editions are included with your registration.
Read them on your phone, tablet, or computer.
Digital editions • One-time registration
WHAT YOU’LL LEAVE WITH
Leave With a Clear Plan to Turn Your Expertise Into Clients, Income, and Opportunity.
You’ll leave with more than notes. You’ll have a clearer Competitive Edge, a stronger book direction, and practical next steps for using both to create opportunity.
Three-Day Live Challenge
Three live sessions that move from uncovering your Competitive Edge to positioning and leveraging it.
Action Worksheet
Organize what you uncover and turn it into decisions you can act on immediately.
All Three Digital Books
Use all three books to deepen the work from each day and keep moving after the challenge.
90-Day Opportunity Plan
Map the next 90 days for using your message, book, and personal brand to open doors and create income.
SEE THE SHIFT
Watch What Happens When Hidden Value Becomes a Clearer Message.
See how uncovering a stronger Competitive Edge created a clearer message and path forward.
THE VALUE YOU’RE OVERLOOKING
What We Once Overlooked Became Books, Businesses, and Opportunities.
TREVOR & BRIDGETT DUNBAR | AUTHORS | SPEAKERS | ENTREPRENEURS
Trevor wrote Living on a Shoestring in 2007 and let it sit unpublished for fifteen years. Bridgett wrote her way through grief, believing her words would one day become a book, but her manuscript remained unfinished for years. Neither of us initially recognized what those experiences and ideas could become.
After we finally published those books, more followed. Each one became an asset with a specific purpose in our business. Then a friend asked, “Have you ever considered teaching people how to write books?”
At first, it felt too simple. Writing, organizing ideas, and drawing valuable information out of people had become so natural to us that we had never considered building a business around it.
We eventually realized that decades of business, teaching, writing, and life had trained us to spot what was valuable, draw it out, and put it into words. Helping people write books was not our Competitive Edge. It was one expression of it.
Today, each of our books serves a different purpose in our business. We now use what we learned to help experienced professionals uncover their Competitive Edge and turn one clear expression of it into a strategically positioned Personal Brand Book.
That is why we believe you may not need more ideas, more content, or more hustle. You may need to recognize the value you already carry and turn the right expression of it into an asset that opens doors and gets you paid.
Three Decades of ExperienceBuilding and Running Businesses
Published AuthorsBooks Built From Lived Experience
Practical FrameworkThe Personal Brand Book Blueprint
OUR MISSION
Helping Experienced Professionals Become the Recognized Authority in Their Industry.
Experienced professionals often overlook the value of what they know. We help turn that hard-earned expertise into a strategically positioned book that builds authority, creates opportunity, and supports greater income and freedom.
Your Competitive Edge Is You.
YOU’VE ALREADY BUILT THE EXPERTISE.
Turn the Expertise You’ve Already Earned Into Authority, Opportunity, and Income.
This Is for You If...
✓You’ve spent years building knowledge, solving problems, and producing results.
✓You want the authority and recognition in the marketplace to match your expertise.
✓You want to turn your expertise into a book that builds authority, attracts clients, and grows your business.
✓You want to open more doors to speaking, partnerships, referrals, and better opportunities.
✓You want a strategic business asset, not simply the title of author.
✓You believe the experience you’ve already earned can create greater authority, income, opportunity, and freedom.
This Isn't for You If...
×You want a shortcut that requires no thought, work, or follow-through.
×You want to copy someone else’s formula instead of uncovering what makes you different.
×You only want the title “author” and don’t care whether the book supports your business.
×You aren’t willing to apply what you learn after the challenge.
×You’re satisfied with your current visibility, opportunities, and income.
YOUR NEXT MOVE
Get Paid More for the Value You Already Deliver.
This isn’t another challenge filled with tactics you’ll forget next week. It is three focused shifts designed to help you recognize the value already in your hands and turn it into a clear message, market position, Personal Brand Book, and plan for creating more authority, opportunity, and income.
You aren’t starting from nothing. You’re learning how to make what you’ve already earned easier to see, value, and turn into opportunity.
$47One-Time Registration
✓ September 1, 2, and 3, 2026
✓ Live at 12 PM CT
✓ Three 90-Minute Sessions
✓ Discover, Package, and Leverage
✓ Action Worksheet
✓ The Outlier Advantage [Digital]
✓ The Personal Brand Book Blueprint [Digital]
✓ Open Doors, Close Deals [Digital]
Three days. Three books. One clear path to more clients, more income, and more freedom.
FREQUENTLY ASKED QUESTIONS
Before You Join
Do I need to know what my book is about?
No. That’s part of the point. Many experienced professionals have several ideas, audiences, stories, or offers but don’t know which one to build around first. The challenge will help you uncover your Competitive Edge and choose the right direction for your Personal Brand Book.
Do I need to be a writer?
No. Our process is designed to help you extract what you already know and organize it into a clear Personal Brand Book. You don't need to identify as a writer or spend years staring at a blank page.
Who is this challenge for?
It’s for experienced professionals, including entrepreneurs, executives, consultants, coaches, advisors, and industry experts, who want to turn their expertise into a Personal Brand Book that builds authority, attracts clients, opens opportunities, and supports long-term business growth.
Will this help me finish a book in three days?
No. In three days, you’ll clarify what the right book should be built around, how it should be positioned, and how it can support your personal brand and business.
Will there be replays?
No, there won't be a replay. Don't sign up unless you plan to attend.
Are the three included books physical or digital?
They are digital editions of The Outlier Advantage, The Personal Brand Book Blueprint, and Open Doors, Close Deals. You can read them on your phone, tablet, or computer. No physical books will be shipped.
Will you offer another program at the end?
Yes. At the end of the challenge, we’ll show you how we can help turn your Competitive Edge into a strategically positioned Personal Brand Book and business asset. There is no obligation to continue. The insights and all three digital books are yours either way.